Party Casino & Cryptologic Deal

The online gaming software provider Cryptologic and the online casino PartyCasino have entered into a five-year licensing agreement through which Cryptologic will offer some of its best branded games to PartyGaming. In the arrangement worked out six Cryptologic online slots games will be available on the PartyCasino site in early 2009. The agreement provides for adding more games at subsequent dates. The agreement was entered through WagerLogic, a subsidiary of Cryptologic that licenses and services Cryptologic software, and PartyGaming the parent operator of the “Party” brand of gambling portals such as PartyCasino, PartyPoker and PartyBets.

The six online casino games chosen by PartyCasino cover four brands with which Cryptologic has partnership arrangements. Three of the games are from the Marvel brand in which Cryptologic has tied up with Marvel Comics to produce online slots games based on the latter’s super heroes. These three games are The Fantastic Four, Hulk, and
Spider-Man, all of which are extremely popular with online slots players. The other three games are Bejeweled, Cubis, and Street Fighter that have their separate branding agreements. Bejeweled and Cubis are from the Casual Game series of Cryptologic, whereas Street Fighter has an action-based theme like the Marvel slots.

Brian Hadfield, President and Chief Executive Officer for CryptoLogic, called this agreement as “one of Cryptologic’s biggest customer wins of the year”. He also added that this agreement vindicated Cryptologic’s strategy of developing branded games. This is indeed true because PartyCasino is Cryptologic’s ninth new customer this year. The others involve big names like 888.com, Sky Betting, Gaming Media Group and Maharajah Club. PartyCasino, like 888.com, currently operates using proprietary software and will integrate the new Cryptologic games into its system.

Jim Ryan, Chief Executive Officer for PartyGaming, was equally ecstatic at the alliance of “two of the biggest names in Internet gaming”. This agreement is in consonance with PartyGaming’s strategy to broaden its product base through innovative alliances. PartyGaming has tied up with StudioCanal for the development of online slot games based on Hollywood movies like The Terminator and Rambo. Other movie-based fare offered at PartyCasino includes Mission: Impossible, The Godfather and Saturday Night Fever.

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